IKEA Soft Toys For Education

Client: IKEA
Content: Retail
Type: Publicity Stunt Film

Millions of children around the world aren’t able to go to school and get the education they deserve. For every soft toy purchased, the IKEA foundation donated money to support educational projects run by Save the Children and UNICEF around the world. This low budget publicity stunt film was placed within media as well as being part of a wider radio & TV PR campaign.